Offline Conversions

VWO SDK allows you to track conversions using track API. There could be scenarios when you would like to track conversions without using the SDK.

To understand this in detail, let's take an example, where you have your own centralized data-storage service which stores the information of all the events. Whenever a conversion happens at your application, you store the data in the storage service but the integrated tools like VWO do not know about this conversion. Let's assume you do not prefer real-time syncing of this data with VWO and therefore, you run a cron job at the end of the day to sync conversions data with VWO. To achieve this, you would want an HTTP API to send the conversions data of all the users who became part of the campaign back to VWO.

VWO offers an endpoint that you can use to mark a conversion for a particular user who became part of the campaign earlier, by calling it with the required parameters.

Endpoint Details

Endpoint - https://dev.visualwebsiteoptimizer.com/server-side/track-goal

Query Parameters

Name	Description	Data Type
account_id Required_	VWO Account ID	Number Example: 123456
experiment_id Required_	ID of the running Mobile campaign	Number Example: 123
sId Required	Session ID ie. current UNIX timestamp	Number Example: 1626431681
u Required	UUID v5	String Example: 5d7c94a905a54ae0ab3d6221c8f76f1d
combination Required	The variation ID assigned to the User which he became part of the campaign(can be extracted from the detailed report CSV)	Number Example: 2(Variation-1), 1(Control), 10, etc.
goal_id Required_	The goal ID you want the conversion data to be associated with.	Number Example: 201
env Required for env-level reporting	SDK Key	Alphanumeric Example: 11041d99974c0d637e603bbbcfe64c99
random Required	A unique random number to bust the caching	Number \| Double Example: 0.25227311885823933
ap Required	VWO Platform	server
sdk Optional	Name of the SDK	Example: vwo-node-sdk
sdk-v Optional	Version of the SDK used	Example: 1.18.0

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Retrieving Data for the Endpoint
Please refer to the Integrations section inside the SDK Reference to know how you can get u, combination, and experiment_id. For example: you can refer Node.js Integrations section.

Example Usage

https://dev.visualwebsiteoptimizer.com/server-side/track-goal?experiment_id=84&combination=1&sId=1626431508&u=4EB8C94E0DE95A609C5811B8A176F72E&sdk=vwo-node-sdk&sdk-v=1.17.2&env=11041d99974c0d637e603bbbcfe64c99&account_id=3000204&random=0.6871404163737733&ap=server&goal_id=242&

Offline Conversions

Endpoint Details

📘
Retrieving Data for the Endpoint

Example Usage

References

Endpoint Details

📘Retrieving Data for the Endpoint

Example Usage

References

📘
Retrieving Data for the Endpoint