Set Up Rules

So, you've set up a feature flag in VWO and put it in your code. The next step is deciding who sees that feature and how.

Do you want to show it randomly to a small percentage of users at first, or maybe test different versions? Or do you want to show it only to a certain segment of users?

That’s where rules come into play.

What are rules?

Think of rules as the gatekeepers for your feature flag. You set up conditions, and these rules check each user against those conditions to decide:

• Should this user see the feature at all?
• If they do see it, which version should they get? (This is key for A/B tests or personalized experiences).

Rules let you specify who can see what, so you can include or exclude anyone from your feature rollout, test, or personalisation campaign.

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Read more here