Introduction

Leverage Feature Experimentation (FE) to safely launch, test, and personalize features across your technology stack. Whether you're rolling out new capabilities, targeting specific user segments, or running A/B tests, FE enables data-driven decisions that help you improve user experience and drive key business metrics.

Get started with the resources below:

1. Getting Started with Feature Experimentation
   Learn the basics of VWO Feature Experimentation, including creating feature flags, defining metrics, setting rules, and integrating SDKs to safely test and roll out features.
2. SDKs Supported in VWO Feature Experimentation Explore the list of VWO SDKs available across platforms that enable developers to implement feature flags and experiments in different programming environments.
3. Set Up Feature Flags in Feature Experimentation
   Understand how to create and configure feature flags in VWO to control feature releases, run experiments, and personalize user experiences.
4. Set Up Rules in Feature Experimentation
   Configure targeting and rollout rules to personalize feature delivery based on user attributes and business logic.
5. Set Up Approval Flow for Rules in Feature Flags
   Configure approval workflows to review and authorize rule changes before they are applied to feature flags.
6. Configure Environment-Level Permissions to Manage Feature Flag Rules using Open Access
   Manage access control by setting environment-level permissions that determine who can create, modify, or approve feature flag rules.
7. Overview of Segmentation in VWO Feature Experimentation
   Understand how segmentation works in VWO to target specific user groups based on attributes, behavior, or other conditions.
8. Configure Segmentation in VWO Feature Experimentation
   Learn how to create and apply audience segments to control which users qualify for experiments, rollouts, or personalization.
9. Auto-Deploy Winning Variations from A/B Tests in Feature Experimentation
   Automatically roll out the best-performing variation from an A/B test to users once it meets defined success criteria.
10. Set Up Multivariate Rules in Feature Experimentation
    Create multivariate rules to test multiple variables or combinations within a feature to identify the most effective configuration.
11. Advanced Debugging in VWO Feature Experimentation
    Use debugging tools to evaluate feature flags, test rule conditions, and troubleshoot experiment behavior before full deployment.
12. VWO Testing vs. VWO Feature Experimentation
    Compare VWO Testing and Feature Experimentation to understand their differences in use cases, capabilities, and experimentation